General information only — not medical, therapeutic, or diagnostic advice. Bloomfreshelimin publishes educational morning exercise content for adults in Australia. Consult a qualified health professional before starting any new physical activity.

Cookie Policy

This policy describes how Bloomfreshelimin uses cookies and similar technologies on bloomfreshelimin.world, explains the categories of cookies we employ, and outlines how you can manage your preferences.

Effective date:

1. Introduction

Cookies are small text files placed on your device when you visit a website. They serve various functions, from enabling core site features to collecting usage statistics. This Cookie Policy should be read alongside our Privacy Policy, which provides broader information about how we handle personal data. By using our website, you acknowledge this policy. Non-essential cookies are activated only after you provide consent through our cookie banner.

2. Data Controller

The entity responsible for cookies placed on this website is Bloomfreshelimin, 211 La Trobe St, Melbourne VIC 3000, Australia. Contact: touch@bloomfreshelimin.world, Phone: +61 3 9927 9000.

3. What Are Cookies and Similar Technologies

In addition to traditional HTTP cookies, we may use local storage, session storage, and pixel tags. Local storage allows data to persist in your browser beyond a single session. Session storage clears when you close the browser tab. Pixel tags are small transparent images used to track whether content has been viewed. Throughout this policy, the term "cookies" refers to all such technologies unless otherwise specified.

4. Categories of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled through our cookie settings panel. They do not require consent under the ePrivacy Directive because they are strictly necessary to provide a service explicitly requested by the user. Examples include:

  • Cookie consent storage (tdde_cookie_consent): Records your cookie preference selections so the banner does not reappear on every visit. Duration: 365 days. Provider: Bloomfreshelimin.
  • Session management: Temporary identifiers that maintain state during your browsing session. Duration: Session. Provider: Bloomfreshelimin.
  • Security cookies: Help detect and prevent fraudulent activity or abuse of website forms. Duration: Session to 24 hours. Provider: Bloomfreshelimin / hosting provider.

4.2 Analytics Cookies

Analytics cookies collect information about how visitors use our website, such as which pages are visited most frequently and whether error messages are encountered. Data is aggregated where possible to reduce identifiability. These cookies are placed only with your consent. Examples may include:

  • Page view tracking: Records navigation paths and time spent on pages to help us improve content organisation. Duration: up to 14 months. Provider: Third-party analytics service under data processing agreement.
  • Performance monitoring: Measures page load times and technical errors. Duration: up to 12 months. Provider: Third-party analytics service.

4.3 Marketing Cookies

Marketing cookies track browsing activity to deliver relevant promotional content and measure advertising effectiveness. These cookies are placed only with your explicit consent. Examples may include:

  • Advertising conversion tracking: Records whether a visitor arrived via a promotional link and completed a defined action. Duration: up to 90 days. Provider: Advertising platform under contract.
  • Remarketing identifiers: Enable display of relevant ads on third-party platforms based on prior visits to our website. Duration: up to 180 days. Provider: Advertising platform.

5. Purpose of Each Cookie Category

Strictly necessary cookies support website functionality and security. Analytics cookies help us understand visitor behaviour to improve the structure and clarity of our morning exercise content. Marketing cookies, when enabled, allow us to communicate about programs and educational products that may interest you based on your browsing patterns. We do not use cookies to make automated decisions with legal or similarly significant effects.

6. Legal Basis for Cookie Use

Under the GDPR and ePrivacy framework, strictly necessary cookies are used based on legitimate interest in providing a functional website. Analytics and marketing cookies require your prior consent, obtained through the cookie banner displayed on your first visit and manageable via the "Cookie Settings" option. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

7. Third-Party Cookies

Some cookies are set by third-party services integrated into our website, such as analytics platforms or content delivery networks. These third parties process data according to their own privacy policies, though we require data processing agreements that impose obligations consistent with applicable privacy law. We review third-party cookie practices periodically and update this policy when integrations change.

8. Managing Your Cookie Preferences

You can manage cookies through several methods:

  1. Cookie banner: Use "Accept All," "Reject," or "Cookie Settings" on the banner at the bottom of any page to set your preferences.
  2. Browser settings: Most browsers allow you to block or delete cookies through their settings menu. Note that blocking strictly necessary cookies may impair website functionality.
  3. Opt-out tools: Industry opt-out platforms such as the Network Advertising Initiative or Digital Advertising Alliance may provide additional controls for advertising cookies.
  4. Contact us: Email touch@bloomfreshelimin.world to request assistance with cookie preference management.

9. Data Collected Through Cookies

Depending on cookie category and your consent choices, the following data may be collected: IP address (potentially anonymised), browser and device information, pages visited, referral source, timestamps, and interaction events. This data may constitute personal data under GDPR when it can be linked to an identifiable individual. Our Privacy Policy describes retention periods, security measures, and your rights regarding such data.

10. Data Retention for Cookie Data

Cookie retention periods vary by type, as noted in Section 4. Consent records are retained for twelve months. Analytics raw data is retained for up to fourteen months before deletion or anonymisation. Marketing cookie data follows the durations specified by the relevant advertising platform, typically between thirty and one hundred eighty days. You can remove cookies stored on your device at any time through browser settings.

11. International Data Transfers

Some third-party cookie providers may process data in countries outside Australia or the European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses, adequacy decisions, or binding corporate rules as applicable under GDPR Article 46.

12. Security Measures

Cookie-related data is protected through HTTPS encryption, access controls on analytics dashboards, and contractual obligations imposed on third-party processors. We do not use cookies to collect sensitive categories of personal data such as health information. Exercise-related content on our website is informational and does not require disclosure of health conditions through cookies.

13. Your Rights

Under applicable privacy law, you have rights regarding personal data collected through cookies, including access, rectification, erasure, restriction, portability, and objection. To exercise these rights, contact us at the details in Section 2. You also have the right to lodge a complaint with the Office of the Australian Information Commissioner or your local EU supervisory authority.

14. Changes to This Cookie Policy

We may update this Cookie Policy when we add or remove cookie technologies, change third-party providers, or adapt to legal requirements. The effective date at the top of this page indicates the most recent revision. Material changes that affect how we use non-essential cookies will require renewed consent where mandated by law.

15. Contact

For questions about this Cookie Policy or our use of cookies, contact Bloomfreshelimin at 211 La Trobe St, Melbourne VIC 3000, Australia, email touch@bloomfreshelimin.world, or phone +61 3 9927 9000.